Following an extensive evaluation of 3D rendering tools, Rushes Postproduction Ltd. (London, UK) has selected PURE from Advanced Rendering Technology (ART). Rushes, one of London�s top post production and animation houses, has purchased multiple PURE 3D rendering cards from ART to use with Alias|Wavefront�s Maya application within an expanded 3D animation department.
Rushes evaluated several alternative 3D rendering tools before choosing PURE. In the end, it was clear that ART�s unique rendering hardware delivered a combination of image quality and workflow integration that was not available elsewhere.
Jonathan Privett, Head of 3D at Rushes, explains �With PURE, we can have a level of rendering quality and reliability that matches and in some instances surpasses PRMan at a fraction of the cost with the bonus of better integration within our existing Maya-based production pipeline.�
Alongside the advantages offered by PURE�s RenderMan compliant architecture and ART�s RenderPipe for Maya plug-in interface, rendering features such as full scene ray tracing, physically based Motion Blur, Depth-of-Field and Area Lights also impressed the Rushes team. �The quality of effects such as motion blur is astounding,� added Privett, �and, unlike software-based rendering, PURE suffers almost no performance penalty when adding features such as depth of field.�
Privett and his team are already working on projects for the BBC using PURE, and are confident of the advantage that PURE gives them. �PURE helps us to more faithfully express our animation ideas and concepts,� said Privett. �PURE is part of Rushes strategy to deliver the highest quality creative work for its clients � using the combination of the best technology and the best design talent to have a competitive edge.�
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